Mythologies- Barthes on… psychoanalysis and cleaning products

Barthes takes a different stance to the ones we have seen so far. In his essay Soap-Powders and Detergents, he is interested in the place of psychoanalysis in advertising, and in how we view the products we use in our everyday life. He does this in the context of the world’s first ‘Detergent Congress’ (1954).…… Continue reading Mythologies- Barthes on… psychoanalysis and cleaning products